Hey, there! As of March 2023, HoneyBook has rebranded, which means they are updating a lot of terms and phrases we frequently use throughout our blog posts. That doesn’t change anything below; it just means you’ll see some different terminology from us moving forward. For more details, we have a breakdown of the changes in this blog!
Being a photographer requires so much of you – creativity, relationship building, hectic schedules, and everything in between. On top of all of that, you have to stay organized. It’s exhausting, right?
At DaSilva Life, we’re all about working smarter, not harder. We want to make sure all the administrative stuff that takes forever doesn’t get in the way of your zone of genius. One way we do that? Through HoneyBook.
Even though it’s our go-to CRM for clients, its other capabilities make it incredibly powerful and will change the way you work forever. Trust me on this one.
So, if you’re wondering about all the amazing ways you can use HoneyBook as a photographer, watch the video below or keep reading!
Leads are so hard to keep track of these days, especially because they come from all over the place. Emails, DMs on social media, contact forms on your website – it’s super easy to miss questions and new inquiries from potential clients. All that changes with HoneyBook in your arsenal!
With HoneyBook contact forms, you can flow new leads straight into your pipeline. This way, you track who you’ve responded to and who you still need to follow up with. You can add new leads manually, or you can simply send a link to anyone to fill out themselves.
Another amazing feature? You can embed your HoneyBook contact form on your website. It looks like it’s a part of your website, but it feeds straight into your pipeline. (Below is ours!)
Another hectic aspect of being a photographer? Juggling schedules. The constant back and forth and plan-adjusting can make everything feel extra overwhelming – especially if you’re managing everything manually.
With HoneyBook, you can create your own scheduler that takes all the work off your plate. All you have to do is add in your availability, how long you want calls or appointments to last, and send your link out! All that’s left is for new or future clients to pick a date and time that works for them and fill out their info. How amazing is that?
Pro tip: you can link your personal calendar (we use Google Calendar) to HoneyBook, so any new appointments are added automatically!
Within HoneyBook, you can create dozens of templates that eliminate manual tasks – specifically when it comes to communicating with current and prospective clients. Communications like:
Inside HoneyBook, there are already dozens of pre-made templates designed just for photographers. You can quickly customize this information to your business and the client you’re sharing it with. HoneyBook even auto-fills the details for you!
For example, when you get questions and inquiries about your photography options and pricing, you can quickly drop a link to a branded brochure that has everything they would want to know. We’ve even built separate brochures for different offers, like weddings, engagements, families, etc.!
And when you combine the power of HoneyBook templates with HoneyBook SmartFiles, you can get even more creative with client communication. We love seeing it used for:
Think of it like a mini website for your clients that eliminates all the guesswork for them while making your life easier! A win-win!
Because photography is a customized service, many photographers are hesitant to implement automations because they fear losing that personal touch. I believe you don’t have to sacrifice one for the other – you can have both!
Just like templates, you can also create dozens of canned email templates and email flows that make the communication process much more streamlined.
Here’s an example of what that can look like for photographers:
And that’s just an example of one type of client and one email flow! Every email template and email flow can be changed and customized as much or as little as you want.
All the while, you’re enhancing your client experience and saving hours and hours of time sending emails and answering DMs manually.
HoneyBook isn’t just a CRM – it’s so much more than that. That’s because it can:
And if you want even more step-by-step tutorials on HoneyBook, we have an entire course for that!
For just $497, you’ll get access to:
You can also browse our YouTube channel for some of our favorite HoneyBook tips + tricks. Happy HoneyBooking!
