All About HoneyBook’s Rebrand and New Terminology

September 15, 2023

In case you haven’t heard the news: HoneyBook has rebranded! They’re now “not just a CRM,” but instead, they’re an all-in-one clientflow platform. 

As a HoneyBook Pro, it’s no secret how much I (Kristi here!) love this tool – both to help all of our clients and run our own business. I mean, have you seen how much we talk about this system? (Spoiler alert: It’s a lot.)

That said, we wanted to provide a quick breakdown of what’s in store with HoneyBook’s new rebrand, and some changes you’ll see throughout all of our content.

Changes to HoneyBook products

We won’t get into too many details here, since HoneyBook has already given the full 411 on why they rebranded. As for us? We’re super excited about all that’s to come! And you know we’ll be in the weeds, giving you the most up-to-date blogs, tutorials, strategies, and all things HoneyBook!

Changes to HoneyBook terminology

In addition to the more obvious changes in look and feel, HoneyBook has also updated its Partner Glossary. In other words: They’re changing some familiar words and phrases to more closely align with the rebrand.

What does that mean for you?

Not a whole lot, actually! It just means that you’ll see us use the updated terminology throughout our content. 

For example, we have always referred to HoneyBook as a CRM – or Client Relationship Management tool. In an effort to better serve independent businesses, HoneyBook is now deemed a clientflow management platform

And you know how we talk a lot about workflows and processes? We’ll now refer to those as clientflows

Stay tuned for all the exciting changes to come!

As we mentioned above, we’re super excited about the HoneyBook rebrand, and we can’t wait to take you along for the ride! In the meantime, you can still access all of our blogs and YouTube tutorials about HoneyBook

Whether you want to learn more about the platform, sharpen your skills, or see how it can elevate your business, DaSilva Life has you covered!

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